1 March, 2012
Intellectual Property Strategy Headquarters, Cabinet Secretariat of Japan
To Showcase Japan’s Recovery from 3/11 through Unique Japanese Culture
Japanese Government to Hold JAPAN NEXT Campaign Event on 19 March (Monday) in Rotterdam
The Government of Japan will be holding the COOL JAPAN Presentation with Kodo on 19 March (Monday) at the Nieuwe Luxor Theater in Rotterdam, the Netherlands.
The JAPAN NEXT campaign is designed to express Japan’s gratitude to the world for its support following the Great East Japan Earthquake of 11th March, 2011 (3/11) and to showcase Japan’s recovery through the introduction of Japan’s proud culture and technology, which are referred to as “Cool Japan.” A variety of events and festivals will be conducted all over the world under the JAPAN NEXT campaign starting from last December to March 2012 (see attachments).
This presentation is one of the events that will be promoted under this campaign, and will be held in six countries in conjunction with the European performances of Kodo, a traditional Japanese drum group that is a supporting group of the JAPAN NEXT Campaign.
At the Nieuwe Luxor Theater in Rotterdam, where Kodo will perform its powerful traditional Japanese drumming, we will be showing a panel display titled COOL JAPAN Presentation with Kodo that introduces the attractiveness of Japan’s traditional culture and foods, among other areas. We will also be serving Japanese teas and snacks to provide guests with an opportunity to experience Japanese culture.
The Japanese government has already welcomed many guests to previous evens held in Germany, Ireland, Switzerland, and Austria. Through this presentation, we hope to provide many people from the Netherlands with the opportunity to enjoy Japanese culture, while communicating Japan’s appreciation and strong determination to rebuild.
“The Japanese people in the area devastated by the 3/11 earthquake have exerted themselves and are rebuilding their hometowns, facing this cruel reality since last March. The strength and compassion in their hearts to look to the future and support each other are very inspiring to us. By the powerful sound of our drums, we will deliver the strength of the Japanese people, taking a step toward the nation’s recovery, little by little, as well as deliver our sincere gratitude to people around the world for their heartfelt support,” said Tomohiro Mitome, a representative of Kodo.
| The performance of Kodo, a Japanese group of traditional drummers |
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At the event held in Munich, Germany |
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■ About the COOL JAPAN STRATEGY
In recent years, people all over the world have praised and admired some aspects of the distinctive Japanese sense of beauty and unique tradition of culture as reflected in fashion, products, food, traditional culture, design and the arts, calling them “Cool Japan.” The Government of Japan’s Cool Japan Strategy is designed to spread and deliver Cool Japan throughout the world as one of the important strategies for Japan’s economic growth. As Cool Japan will also play a significant role in Japan’s recovery from the Great East Japan Earthquake of March 11th, 2011 (3/11), the Japanese government has started to work on a policy, together with Cool Japan, to rebuild and communicate to the world the recovery of the country and Japanese brands.
■ About the JAPAN NEXT Campaign
As part of Cool Japan Strategy, the Japanese government’s JAPAN NEXT campaign will publicize Cool Japan, conducting various events and festivals all over the world, and will express our heartfelt gratitude to the worldwide community for its support. The strong determination of the Japanese people in overcoming the devastation of 3/11 is included as a message within the phrase JAPAN NEXT.
[For inquiries related to this event]
Contact: JAPAN NEXT PR Office
japannext@w-az.co.jp (English only, please)
<Schedule and Events for the JAPAN NEXT Campaign>
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Event Title |
Date |
Country (City) |
Overview |
1 |
Culture of Japan in Japan-U.S. Cherry Blossom Centennial |
22–27 March
(6 days) |
Washington, D.C.,
The United States |
A centennial celebration in honor of the National Cherry Blossom Festival and a shared cherry tree tradition between Japan and the United States, with the presentation of Cool Japan in the opening ceremony, daylight fireworks, and more. |
2 |
Japan-China Intercultural Festival |
16, 24 March
(2 days) |
Beijing, China |
Celebrating Cool Japan in tribute to the 40th anniversary of normalization of diplomatic relations between Japan and China, featuring talk shows and a symposium |
3 |
Japan-Russia Music Festival: Harmony of Pop, Rock and Tradition |
25 March |
Moscow, Russia |
Live performances and a film concert featuring traditional Japanese music arranged in the modern style with famous Japanese artists who are also popular in Russia |
4 |
Takumi on Tour: Japanese Techniques and Professionalism |
23–25 March
(3 days) |
New York,
The United States |
Exhibition and experience event on the theme of Japan’s traditional culture. This event will communicate the quality and attractiveness of Japanese products through the experience of the world of takumi. |
4–6 March
(3 days) |
Paris, France |
5 |
Cool Japan Show: Japanese Fashion in Shanghai |
23 March |
Shanghai, China |
A fashion show and intercultural event to showcase the quality, beauty, production techniques, and safety of Japanese products |
6 |
Cool Japan Symposium: Recovery from 3/11 |
27 March |
Seoul, Korea |
A symposium on the subject of Cool Japan to publicize the recovery of Japan brands from 3/11 and Cool Japan, featuring Japanese and local universities |
15 March |
Australia |
7 February |
Bangkok, Thailand |
7 |
Celebration of the 60th Anniversary of Japan-India Diplomatic Relations |
16–18 March
(3 days) |
New Delhi, India |
A shopping mall exhibition to strengthen the friendship between Japan and India, celebrating the 60th Anniversary of the Establishment of Diplomatic Relationship between Japan and India with a display of Japanese products and the history of interchange between these nations |
8 |
A Taste of Japan: Experience Japanese Food and Culture |
24–27 December, 2011
（4 days) |
Hong Kong |
A booth where visitors can experience Japanese food culture will be set up at the 9th Hong Kong Food Festival 2011 in Hong Kong to promote Japanese food products |
24–26 February
(3 days) |
Singapore |
An exhibition booth in NATAS Travel Fair 2012, the biggest travel fair in Singapore, showcasing the appeal and diversity of Japanese food |
9 |
Cool Japan Presentation with Kodo |
4–5 February |
Munich, Germany |
Performances at the venues by Kodo, a Japanese drum troupe, supporting the JAPAN NEXT Campaign and panels that introduce the attractiveness of Japanese products to show appreciation for support following the Great East Japan Earthquake and Japan’s efforts to rebuild. Further, Japanese tea and Japanese snacks will be served to provide guests with an opportunity to experience Japanese culture. |
11–12 February |
Dublin, Ireland |
22–26 February
（5 days） |
Lucerne, Switzerland |
29 February |
Vienna, Austria |
6–7 March |
Milan, Italy |
19 March |
Rotterdam, Netherlands |
10 |
Japanese Food and Beverages on St. Patrick’s Day |
14–18 March
（5 days） |
London,
The United Kingdom |
Arigato — Thank You in Japanese Parade and a booth featuring Japanese food and beverages to showcase the appeal of Japanese taste in honor of London’s celebration of the Saint Patrick's Day Parade, expressing Japan’s gratitude for the world’s support after 3/11 |
*Schedules and activities are subject to change without notice.
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