Report: Mr. Sebastian Masuda’s lecture (November 9, 2017)
November 14, 2017
On the 9th of November, Mr. Sebastian Masuda, Japan Cultural Envoy 2017-2018, gave a lecture at the Cultural Centre of the Embassy of Japan in the Netherlands.
We were very pleased to have Mr. Masuda, who is well known as a pioneer of ‘Harajuku Kawaii’ culture. He gave an interesting lecture about the history of Harajuku, the origin of ‘Kawaii’ culture and how it spread all over the world, and his works and projects. In addition, he explained about his current project in Amsterdam, where he is working with local artists. After the lecture, there was time for questions and for attendees to talk with Mr. Masuda in person.
We would like to thank everyone for their interest and participation in this lecture!
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Announcement: Lecture by Mr. Sebastian Masuda (November 9, 2017)
October 24, 2017
On Thursday 9 November 2017, a lecture by Mr. Sebastian Masuda, Japan’s Culture Envoy 2017-2018, will take place at the Cultural Centre of the Embassy of Japan! Please come and join us for this wonderful opportunity. We look forward to seeing you there!
Theme: “Introducing ‘kawaii’ to the world”
Mr. Sebastian Masuda is well known as an inventor of ‘Harajuku Kawaii’ culture. He has been staying at NDSM in Amsterdam since September this year as Japan’s Culture Envoy 2017-2018, and is currently working on his new performance art project with local artists. In this lecture, Mr. Masuda will talk about the history of Kawaii culture, the Kawaii community that continues to spread all over the world, and his new project in Amsterdam.
Lecturer: Sebastian Masuda (artist)
Mr. Masuda was born in 1970. He is a visiting professor at Kyoto University of Art and Design and Yokohama College of Art and Design. After active involvement in theater performances and modern art, he opened “6%DOKIDOKI” in Harajuku in 1995, a shop with the concept of “Sensational Kawaii”. Through his world tour titled “the Harajuku Kawaii Experience”, which started in 2009, Mr. Masuda has been actively promoting Harajuku culture on a global scale. He gained worldwide attention for his PV production for “PONPONPON”, the debut single of Japanese pop icon “Kyary Pamyu Pamyu”. He has also been active as an artist and art director to contextualize Harajuku Kawaii culture by, for example, establishing the concept restaurant “KAWAII MONSTER CAFÉ” in Tokyo.
Mr. Masuda’s first solo exhibition “Colorful Rebellion - Seventh Nightmare” opened in New York in 2014. He is now working to launch a participatory art project called “Time After Time Capsule” in ten cities around the world in 2020.
Lecture details
Date: November 9, 2017 (Thursday)
Time: 18:30-20:00hrs (doors open at 18:10hrs)
Costs: Free of charge
Capacity: max. 50 people
Language: Japanese with English interpretation
Location: Cultural Centre, Embassy of Japan (Tobias Asserlaan 5, 2517 KC The Hague)
Registration: required.
Please register via email before November 1, 2017 (Wednesday) and provide us with the following information:
（1）Full name, （2）Date of birth, （3） Nationality, （4） Gender and（5） Contact details (email address, telephone number).
※Please bring your photo ID (passport, ID card etc.) for security reasons
※Please follow the instructions of the instructors and embassy staff members
